What do you like the most about the Switch concept?
That is doesn’t actually target a particular age group or body type. We’ve got something to offer to everyone regardless of their age or body type. Our clothes are timeless and we encourage people to think of themselves outside of social restrictions. There’s no “You’re too old to wear this skirt” it’s open and for everyone. You can feel free to express yourself without any barriers or criticism.
Who is your favorite clothing designer?
I wouldn’t say I have one in particular, there are many that I like for different reasons. I’m not a huge label person, for me it’s more about the design than the name.
What is your favorite color?
Well I have a few, I like black a lot, purple, lime green, orange, and yellow. I guess I often associate color with my own emotional state so it reflects how I feel. Colors to me have a way of mirroring my feeling on a particular day. They have more to do with my own internal world than what’s going on outside.
How does your personal taste and style help customers find the perfect outfits for them? How do you use your style to help customers find their own?
My style is simple and elegant, that’s what people tell me at least. Because I don’t have a rigid or particular style it’s easy for me to relate to people. I can always take them to the next level, toned up or down. My style is more neutral but can always be twisted and turned into something crazy. It can be intimidating to work with someone with a pronounced style. I try to listen to who they are and what their story is and build on that, I don’t offer my own style as much. I try to get to know the customer and find out how we can translate that into helping them express themselves.
Do you believe that “Life is too short to blend in”
No. My personal opinion, I have nothing against blending in. I believe life is too short to worry about things like that.
What’s most important when purchasing a new item: comfort, color, fit, style, uniqueness, or material?
I think if I had to pick, I would say comfort, and material and fit. But really these are all the same thing, a nice material with a good fit will always translate to comfort.
What goals do you set for yourself each day?
Depends on which job I’m working. If I’m on the floor my goal is to make sure the customer is getting the exact service they need. That I’m there and present, and making sure the store is a good environment to shop. I love to meet new people and work with them.
What led you to fashion?
I was always interested in fashion since an early age. I remember asking my grandma how to use her sewing machine. She had a lot of different fabrics so it was always fun to play and make things. At 13 I made my first purse out of old denim pants and after that always wanted to create. This led me to fashion design school and the rest is history. Fashion is the medium that lets me bring my ideas to life and fabrics are so fun to work with, I’m very tactile and I love to create.
What do you like to do for fun when you’re not with your Switch family?
I love to be in nature, whenever I have a chance. I love to hike, bike, all summer and fall I like to be outside. I also love to work in the garden, dig in the dirt. I love to cook, in the winter I spend a lot of time in the kitchen making stews and cobblers.